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Retail Store Media Relations
Retail store openings, product rollout, marketing rollouts or remodels provide
opportunities to reach out to consumers, reinforce brand positioning, generate foot
traffic and influence the sales cycle. Through public relations activities, our team can increase visibility for your store or company, products or services and professional staff.
Our seasoned public relations team can assist in generating positive results for your
retail store marketing by creating a strategic event-based public relations program that includes:
 • Identifying appropriate media relevant to your company's product and services.
• Developing electronic & print press kits on new products, services or strategic
campaign or initiative.
• Arranging briefings with media and industry analysts in the specific markets.
• Booking media events and other speaking engagements for executives or
managers from your firm.
• Coordinating special events and activities for clients and media.
• Purchasing advertising space in local market cable, satellite, newspaper, public
indoor and outdoor advertising.
Event-based public relations support may be appropriate if your firm is...
• Launching a new product or service.
• Opening a new store or remodeling an existing store.
• Moving its base of operations or expanding operational facilities.
• Changing its business model or introducing a new initiative.
• Rolling out a new product line.
• Introducing a new executive officer or local store manager.
• Debuting a new study or initiative.
• Taking place in or sponsoring local community events.
Average fees and costs for event-based retail/corporate public relations services is
based upon the specific activities needed by each client, begins at $14,000.
Basic Services begin at $14,000 per event Expanded Services average $25K - $75K
per event
Dedicated, ongoing PR services also available, please contact our PR specialists. |
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